In the cannabis and purpose-driven sectors, we’re often charting our own course in a sea of tough competition.
So a compelling and consistent brand message is absolutely essential to differentiate your company and encourage your ideal customers to choose you.
A well-defined brand voice leads to:
- Better recognition,
- Stronger customer relationships and loyalty, and a
- Clear competitive advantage.
Put another way, the words you use are your No. 1 customer attraction + retention tool–and we’re here to help you make them crystal clear, meaningful, and revenue-generating.
If articulating your brand’s essence or creating coherence across platforms has proven to be challenging...
Our Brand Messaging service is the perfect solution to supercharge your communications.
Find the words that connect you to your ideal customers and clients
BOOK A FREE CALL
LET'S DO THIS
We specialize in creating a refined, cohesive brand voice that reflects your core values, resonates deeply with your audience, and encourages them to act.
You wish to differentiate your brand with a unique identity.
You need comprehensive guidelines for consistent messaging.
Your communication lacks impact or consistency.
You seek clarity and coherence in your brand messaging.
Does the following sound like you?
HOW IT WORKS
You have a unique story to tell, and we're the here make it unforgettable. Share your company background with us and we'll do everything else.
We then talk to your customers who love you the most to extract tidbits of invaluable messaging inspiration.
2. RESEARCH
Development
We craft key brand statements, value propositions, and your compelling and distinctive brand story.
3. PLANNING
1. DISCOVERY
In an discussion with your team, we delve into your brand’s mission, values, and target audience to capture its essence accurately and authentically.
interviews
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PROCESS
the
Getting to know you
your roadmap
We hunker down to review your current messaging to identify gaps and opportunities for a stronger narrative.
4. WRITING
REVIEW
We’ll then present your customized package of comprehensive brand guidelines to achieve consistency across all platforms.
5. DELIVERY
A core messaging packet with plug-and-play copy that defines your brand and helps you stand out.
Brand Messaging: WHAT YOU RECEIVE
*Website copywriting available as an add-on service
Tailored value propositions for various audience segments.
Tone of voice guidelines to maintain authentic communication.
A compelling brand story that builds meaningful connections.
INVESTMENT: STARTING AT $3,500
When it comes to assisting clients with brand development, service marketing, and advice—all done through the lens of experienced storytelling and a deep understanding of audience engagement—she's so knowledgeable, articulate, and kind.
- Carly Lanning, Voices Editorial
Cassie took such time to understand my work, who I was as a person.
(and back-end data analytics, equally important). This sort of dedication to the cause is vital for media brands operating on the cutting edge in a competitive marketplace; Cassie [does] not shy away from bold, unconventional ideas."
- Eric Sandy, Digital Editor
Cassie is very much at the forefront of new models for storytelling
...a marketing plan that reflects it both accurately and in a compelling way that captures an audience's interest. Cassie is a clear communicator, so that you always know where a project stands—and where it needs to go.
- Jillian Kramer, Journalist
Cassie has a way of knowing the heart of a story, then flawlessly executing...
Cassie's expertise in opening doors and offering insights has been invaluable to our initiatives. She's a great sounding board, offering constructive feedback and strategic guidance.
- Brad Hull, Integrated Water Process
Working with her has been a pleasure; she's not only skilled but also easygoing.
Cassie was a presenter at an online learning summit for cannabis dispensary operators that I organized. ... She was a pleasure to work with ... If you need assistance with content and/or email marketing, I recommend you speak with Cassie.
- Brian Offenberger, Offenbonger Cannabis
Her ideas produce results and were presented in an informative and engaging way.
She especially excelled in listening to our team's thoughts and visions and eloquently translating that to a clear and succinct message for us to share. The content she creates is absolutely top quality. All of this, while being an absolute pleasure to work with.
- Jeremy Shechter, Bickel Consulting
Cassie was unbelievably good to work with on our branding and marketing strategies.
She also excels in integrating the right keywords to boost our content's visibility and effectiveness. Her attention to detail allows her to create outstanding work from even the smallest pieces of information shared with her.
- Heloisa Lobo Macedo, Jiffy Global Marketing Manager
Cassie has a talent for transforming technical content into engaging and accessible material.
They were engaging and curious when learning about my business, my brand and my mission. They fleshed out my content and tightened up my brand while presenting it in a more professional and eloquent way. Excellent communication and highly skilled.
- Emily Greenstein, Greenstein Acupuncture
Cassie and her team were a pleasure to work with start to finish.
Her help with organizing panel discussions, securing speakers, and managing social media content has exceeded expectations. Cassie delivered on everything she promised, and she did it with excellence. I'm confident we'll continue to do great things together.
- Lenny Berry, Ohio Cannabis Health and Business Summit
Cassie's dedication and expertise have been invaluable.
... and translated our vision into polished, engaging copy that truly connects with our audience. Cassie delivered everything on time, was open to feedback, and brought a level of professionalism that surpassed our expectations."
- Jonathan Dutch, Founder of Boston Urban
Cassie quickly grasped the unique aspects of our business...
How long does the brand messaging process take?
Do you offer revisions to the brand messaging?
Can you implement the new messaging across our marketing channels?
On average, the process takes about 2-4 weeks, depending on the complexity of your brand and the feedback cycles. We make sure that each phase, from consultation to delivery, is thoughtfully executed to meet your goals.
How long does the brand messaging process take?
Do you offer revisions to the brand messaging?
Can you implement the new messaging across our marketing channels?
Yes, revisions are included. We want to make sure you’re completely satisfied with the final messaging, so we offer opportunities for feedback and adjustments during the development process.
How long does the brand messaging process take?
Do you offer revisions to the brand messaging?
Can you implement the new messaging across our marketing channels?
Absolutely. Once the messaging is finalized, we can help you integrate it across your website, social media, and other platforms to ensure a unified voice and consistent communication. Check out our other packages for ongoing support.
Frequently Asked Questions (FAQs)
WORDS THAT MATTER
Help your customers understand who you are, what you stand for, and how you can improve their lives with unique copy that authentically tells your story and captivates your audience.
MAKE WAVES IN YOUR INDUSTRY with customized brand messaging
INQUIRE NOW