WHAT WE OFFER

Our work inspires people to instinctively and purposefully purchase goods and services from companies that positively serve their communities and our planet. 

THOUGHT LEADERSHIP

Social Media Management

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MARKETING STRATEGY

Brand Messaging

CONTENT CREATION

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But you don’t have to navigate it all on your own.

Even with an in-house team, sometimes a little extra support or a fresh outlook can make all the difference.

A thoughtful content strategy can help you connect with new customers, boost your business, and sustain long-term growth.

To those juggling endless responsibilities: we see you.

You’re focused on making an impact with your products and services. But in the busyness of it all, content creation may have taken a back seat. Now, you might feel stuck, facing stalled growth and unsure of how to reach new audiences.

We’re here to support you in getting back on track, with content that resonates and helps you reach your full potential.

It’s understandable to feel unsure about what to market, where to post, or how to share your brand’s story.

It's noisy out there, so it can be daunting to effectively convey your brand's value and authenticity. We'd love to help you, and here's what sets us apart:

CONTENT MARKETING DOESN'T HAVE TO BE DIFFICULT

BOOK A DISCOVERY CALL

WE'RE HERE BECAUSE

Innovative storytelling

Ultra-customized approach

Proven track record

Cannabis and ESG experience

Strategies driven by data

Seamless communication

You realize that content creation and distribution is an effective way to reach your audience, but you are simply short on time.

Short on internal bandwidth.

You know that the key to loyal customers is providing them with everything they need to make informed purchasing decisions.

You've written some copy for your marketing platforms, but it's either confusing, or just not hitting.

Passionate about educating.

Unsure about your messaging.

WE're a perfect MATCH if YOU're:

THIS SOUNDS LIKE ME >

Thoughtful Content Marketing

The ability to speak directly to your audience and industry can inspire them to take meaningful steps toward a better future.    

influence

Proper copywriting techniques that reflect your brand personality and unique value proposition encourage action.

Thought leadership on topics related to your product or service helps you build authority with your prospective buyers.

credibility

conversions

what's achieveable with

Communicating genuinely where your customers are will cultivate connections that are authentic and strong.

engagement

Showing up consistently encourages those who buy into your mission to keep buying because it resonates with them.

Harnessing the power of content will get you in front of your ideal audience that shares your values. 

awareness

loyalty

PRODUCTS MAKING ESG-RELATED CLAIMS averaged 28% cumulative growth OVER A 5-YEAR PERIOD versus 20% for products that made no such claims.

— McKinsey/NielsenIQ

PURPOSE-DRIVEN:
THe numbers

WITH MORE STATES LEGALIZING either medical or adult-use markets, legal sales could reach $71 BILLION BY 2030.

— New Frontier Data

CANNABIS:
The NUMBERS

trusted by companies like

As a marketing professional with an award-winning background in magazine editorial, Cassie has spent more than a decade crafting meaningful, authority-building stories and discovering innovative media distribution strategies. 

Founded by
 Cassie Tomaselli

learn more about us

KIND WORDS

When it comes to assisting clients with brand development, service marketing, and advice—all done through the lens of experienced storytelling and a deep understanding of audience engagement—she's so knowledgeable, articulate, and kind.

- Carly Lanning, Voices Editorial

Cassie took such time to understand my work, who I was as a person. 

(and back-end data analytics, equally important). This sort of dedication to the cause is vital for media brands operating on the cutting edge in a competitive marketplace; Cassie [does] not shy away from bold, unconventional ideas."

- Eric Sandy, Digital Editor

Cassie is very much at the forefront of new models for storytelling

...a marketing plan that reflects it both accurately and in a compelling way that captures an audience's interest. Cassie is a clear communicator, so that you always know where a project stands—and where it needs to go.

- Jillian Kramer, Journalist

Cassie has a way of knowing the heart of a story, then flawlessly executing...

Cassie's expertise in opening doors and offering insights has been invaluable to our initiatives. She's a great sounding board, offering constructive feedback and strategic guidance.

- Brad Hull, Integrated Water Process

Working with her has been a pleasure; she's not only skilled but also easygoing.

Cassie was a presenter at an online learning summit for cannabis dispensary operators that I organized. ... She was a pleasure to work with ... If you need assistance with content and/or email marketing, I recommend you speak with Cassie.

- Brian Offenberger, Offenbonger Cannabis

Her ideas produce results and were presented in an informative and engaging way.

She especially excelled in listening to our team's thoughts and visions and eloquently translating that to a clear and succinct message for us to share. The content she creates is absolutely top quality. All of this, while being an absolute pleasure to work with.

- Jeremy Shechter, Bickel Consulting

Cassie was unbelievably good to work with on our branding and marketing strategies.

She also excels in integrating the right keywords to boost our content's visibility and effectiveness. Her attention to detail allows her to create outstanding work from even the smallest pieces of information shared with her. 

- Heloisa Lobo Macedo, Jiffy Global Marketing Manager

Cassie has a talent for transforming technical content into engaging and accessible material.

They were engaging and curious when learning about my business, my brand and my mission. They fleshed out my content and tightened up my brand while presenting it in a more professional and eloquent way. Excellent communication and highly skilled.  

- Emily Greenstein, Greenstein Acupuncture

Cassie and her team were a pleasure to work with start to finish.  

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Every week, we provide an actionable content marketing tip that will help your cannabis or purpose-driven business build upon a thoughtful and effective content strategy.


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