WHAT WE OFFER

Our work inspires people to instinctively and purposefully purchase goods and services from companies that positively serve their communities and our planet. 

THOUGHT LEADERSHIP

Social Media Management

select your product package >

MARKETING STRATEGY

Brand Messaging

CONTENT CREATION

But here's the thing: You don't have to shoulder your marketing alone. 

Even if you have people in-house helping you, sometimes you just need a little lift (or simply a fresh perspective). 

A smart content strategy can make all the difference to reach new customers, supercharge your business, and sustain that growth over time.


Dear business operators burning the candle at both ends: We see you.

You're busy changing the world with your products and services.

Maybe you've pushed off creating content because there were too many other pressing items on your to-do list. Then kept pushing...

Next thing you know, you find yourself hitting a sales plateau and struggling to reach new audiences. 

It's time to stop second-guessing what to market, where to post, and how to talk about your brand. 

It's noisy out there, so it can be daunting to effectively convey your brand's value and authenticity. We'd love to help you, and here's what sets us apart:

CONTENT MARKETING DOESN'T HAVE TO BE DIFFICULT

BOOK A DISCOVERY CALL

WE'RE HERE BECAUSE

Innovative storytelling

Ultra-customized approach

Proven track record

Cannabis and ESG experience

Strategies driven by data

Seamless communication

You realize that content creation and distribution is an effective way to reach your audience, but you are simply short on time.

Short on internal bandwidth.

You know that the key to loyal customers is providing them with everything they need to make informed purchasing decisions.

You've written some copy for your marketing platforms, but it's either confusing, or just not hitting.

Passionate about educating.

Unsure about your messaging.

WE're a perfect MATCH if YOU're:

THIS SOUNDS LIKE ME >

Thoughtful Content Marketing

The ability to speak directly to your audience and industry can inspire them to take meaningful steps toward a better future.    

influence

Proper copywriting techniques that reflect your brand personality and unique value proposition encourage action.

Thought leadership on topics related to your product or service helps you build authority with your prospective buyers.

credibility

conversions

what's achieveable with

Communicating genuinely where your customers are will cultivate connections that are authentic and strong.

engagement

Showing up consistently encourages those who buy into your mission to keep buying because it resonates with them.

Harnessing the power of content will get you in front of your ideal audience that shares your values. 

awareness

loyalty

PRODUCTS MAKING ESG-RELATED CLAIMS averaged 28% cumulative growth OVER A 5-YEAR PERIOD versus 20% for products that made no such claims.

— McKinsey/NielsenIQ

PURPOSE-DRIVEN:
THe numbers

WITH MORE STATES LEGALIZING either medical or adult-use markets, legal sales could reach $71 BILLION BY 2030.

— New Frontier Data

CANNABIS:
The NUMBERS

As a marketing professional with an award-winning background in magazine editorial, Cassie has spent more than a decade crafting meaningful, authority-building stories and discovering innovative media distribution strategies. 

Founded by
 Cassie Tomaselli

learn more about us

KIND WORDS

When it comes to assisting clients with brand development, service marketing, and advice—all done through the lens of experienced storytelling and a deep understanding of audience engagement—she's so knowledgeable, articulate, and kind.

- Carly Lanning, Voices Editorial

Cassie took such time to understand my work, who I was as a person. 

(and back-end data analytics, equally important). This sort of dedication to the cause is vital for media brands operating on the cutting edge in a competitive marketplace; Cassie [does] not shy away from bold, unconventional ideas."

- Eric Sandy, Digital Editor

Cassie is very much at the forefront of new models for storytelling

...a marketing plan that reflects it both accurately and in a compelling way that captures an audience's interest. Cassie is a clear communicator, so that you always know where a project stands—and where it needs to go.

- Jillian Kramer, Journalist

Cassie has a way of knowing the heart of a story, then flawlessly executing...

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Meaningful Content Marketing Weekly

Every Thursday, we provide an actionable content marketing tip that will help your cannabis or purpose-driven business build upon a thoughtful and effective content strategy.


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